Global Fashion and Design Week Noida has become an international platform to release and launch new designers, products, organizations and unique ideas. AAFT School of Fashion and Design, in association with Marwah Studios and ICMEI, organized a mass event of international standards that brought fashion as well as media industry close to academic world to promote fashion and design education.

Through numerous seminars, expert talks and workshops GFDW intends to support the fashion and design fraternity, to create awareness of national and international designers and their work, to uplift the standard of the fashion and design industry and to create synergy between fashion-design and other industries.

More than 40 countries participation, 100 different organizations of different fields including fashion, textile, furniture, jewellery, yoga, spiritual, health, modeling, beauty, makeup, educational institutions and media were the part and parcel of the show.

Painting exhibition, furniture exhibition, textile exhibition and jewelry exhibition all were inaugurated by the important dignities present at the show. Well-prepared fashion shows by the AAFT School of Fashion and Design brought many accolades to the magnificent fashion week. On the first day Designer Swati Modowas invited as guest . SWATI MODO is a Designer Shoe Label started by a budding Shoe Designer Swati Mehrotra on January 2nd. The Label has been around for Two years now, with much credit to its name.

SWATI MODO has participated in various fashion weeks where the collection was highly appreciated. She has worked on the shoe collection for JJ Vallaya’s and ZubairKhirmani’s ,Koga, AshimaLeenaetc to name few for  WLIFW collection and for RimjhimDadoo, Chaitanya Rao for their last LIFW and not to forget her contribution to various  budding designer’s . During interaction with students she uplifted students minds with new ideas and shared how creativity is important in every phase . She mentioned that earlier trends were by the stars but things are changed now celebrities stars pick fashion from public .

Shreya Singh was our another guest on the dice who work as a PR officer shared views  about social media and the better use of it

Social media is important for businesses. … Additionally social media marketing helps to validate your brand, having a social medic presence tells consumers that their brand is active and focused on thriving communication with consumers. Social media marketing has the power to increase customer loyalty.- said Shreya Singh

Most traditional online media platforms include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business. Social media plays an important role in every student’s life. It is easier and convenient to access information, provide information and communicate via social media. Teachers and students are connected to each other and can make good use of these platforms for the working of their education.- she added.


Article Writer
Course:- BA – IV


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